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JONES SNOWBOARDS

Obsessed, addicted and immersed in the mountains since 1983, Jeremy Jones has written his life story around snowboarding. He's been all in from the beginning - hiking resorts before they allowed snowboards at age 9, all-night drives to Jackson Hole in high school to score first tram of the year, hiking all night to score a first descent at dawn. Becoming a pro snowboarder was not an optional career, there was no back-up plan.